Money Marketing has been voted overwhelmingly the IFAs' favourite
newspaper for the fourth successive year in the only independent readership
research carried out for the industry.
Money Marketing is top for news, usefulness, comparative product
information, credibility and authority.
The research, by Plus Four Market Research for PIMS organiser Richmond
Events, was the result of a survey of 344 key IFAs on board the Oriana at
this year's PIMS in June.
When asked which was the single most important weekly trade title, 49 per
cent of IFAs say Money Marketing, 24 per cent Financial Adviser, 16 per
cent Investment Adviser and 4 per cent Investment Week.