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Way boosts regional sales force

The Way Group is expanding its regional sales force with the appointment of three new regional managers.

Chartered financial planner Rod Smith joins as regional sales manager for Way London. Rod joined the investment industry in 1988 and has experience of IFA sales in London through his work with Sun Life and Axa.

Peter Atkins has responsibility for Way South and South East. Prior to joining the Company, Atkins worked in both sales and marketing roles for a range of investment houses and life companies, including most recently Canada Life.

Les Lamb will manage Way in the North East of England. Lamb joins from Isle of Man Assurance Company and previously worked at Sun Life and Skandia.

Way Group head of sales Eddie O’Gorman says: “In the prevailing market, we have achieved much success with clients looking for IHT mitigation strategies to achieve as much protection for their assets as possible before it’s too late.

“By taking on additional sales personnel we can increase our reach within the IFA community which will in turn benefit from being able to deliver to clients what they clearly want and need.”

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