The Water Machine is an enterprise investment scheme (EIS) that aims to raise £3m to develop water filtration systems that will be marketed globally.
The company owns the patent rights to prototype water purification technologies developed within Cambridge University. Its objective is to use these technologies to establish a brand of water filtration products for industrial, household and consumer use.
One type of technology is called polymer filtration. The pollution in the water will gravitate towards the polymer chemical and stick to it, leaving clean water behind. Another method, gas infusion, passes tiny particles of oxygen through the water so the microbes that cause disease cannot live in it. Both methods were designed to be simple, effective and cheap.
Until now, The Water Machine has focused on industrial needs, such as agriculture, rather than water supplies to households and the consumer market. But it believes the time is now right to look at those other markets, which should 0represent diversity for investors. A spread across customer bases and countries also reduces economies of scale, enabling a larger proportion of any profits to be passed to investors.
Going forward there could be greater demand for water purification systems as an increasing population puts a strain on existing resources. Some people already use water filters in their home and greater interest could be generated by new methods. Governments around the world may also be looking at new solutions to the water problem and some people already use water filters in their home.
However, as an investment, the Water Machine is high risk. The company may face difficulties in selling the water filtration products to its target markets. Also, the technologies could be made obsolete if more technological breakthroughs were made in this field.