The Financial Services Authority are urging caution to investors buying shares because they offer perks.
FSA spokesperson Sarah Modlock says: “If people are buying equities they need to realise there is a risk attached to this. You should always seek professional advice.”
IFA firm Hargreaves Landsdown offers a guide of 90 stockmarket companies who give perks to shareholders including half-price channel trips and high street discounts.
Hargreaves Lansdown head of research Mark Dampier says: “`Clearly if you were going to buy a share you are going to see if the company is any good. But in some cases a perk can make it worthwhile and you can make your money back just on the perk over a few years.”