-Warman & Bannister
-Healthcare Bureau Stress Pill
The judges agree this pack is extremely well targeted, creative and intriguing as well as being a powerful response device and something you will keep in your desk.
-TBWA GGT Communications
-Advantage Gold Memories
Worthy silver winner for its ambition and innovation. It is described as very realised, with interesting packaging.
-EHS Bolser Ison Mullen Hair
-Family Assurance Friendly Society
-Great Ormand Street Hospital Project
In the opinion of the judges, this pack for Family Assurance carries a consistent theme throughout.
-Mind Matter 1999 Annual Report
While they do not fit exactly into direct mail, the judges think these packs deserve special mention for bringing intriguing, highly creative and lateral thinking into producing boring accounts.