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Warburg dives in with an ad splash

Investment banking giant UBS Warburg is launching a new worldwide advertising campaign focusing on the group&#39s investment performance and efficiency.

The campaign will be built around the slogan “Success Demands More” and aims to push the bank&#39s investment services to a wider audience.

It will feature in finan-cial publications across the world and on the internet throughout this autumn and into next year.

UBS Warburg is the investment banking, securities and wealth management business of Swiss financial services organisation UBS AG.

The ads aim to associate UBS Warburg with images of vision, performance and efficiency. The look and style of the advertisements work alongside parent company UBS AG&#39s brand campaign “Success is more than”, which was launched in July 2000.

Designed by ad agency Publicis, the campaign concentrates on the latest achievements in technology and the new economy.

One of the images used is the Fatskin swimmer&#39s body suit, designed to replicate the hydrodynamics of a shark and was worn by many swimmers at the Sydney Olympics. Also featured in the campaign is the Ultimate bicycle, on which a new world speed record of 334.6kmph was set, and the world&#39s first internet-based virtual newscaster, Ananova.

Publicis group chairman Rick Bendel says: “The global business environment bec-omes more challenging daily. The global campaign recognises the reality of this tougher world and links the brand to exceptional capability.”


TTA appoint Alexander Forbes

The Travel Trust Association has appointed Alexander Forbes Financial Services to provide independent advice as it prepares for the introduction of stakeholder pensions. Alexander Forbes&#39 initial focus will be TTA members and their employees. The Association then plans to make its Stakeholder Pension Plan freely available across the travel industry. Commenting on its decision to […]

IFAs bombarded with applications from Halifax RIs

Halifax IFAs fuming over the bank&#39s decision to axe their division are applying to IFA firms and networks.London-based IFA Alexander Hall says it has received a number of applications from Halifax employees who want to remain IFAs. It claims the Halifax IFAs who have applied are fiercely protective of their independent status and are refusing […]

Get the global rolling

Hedge funds are increasingly moving into the spotlight, with a number of high-profile fund managers moving out to launch their own funds. Do you think hedge funds are set to make a big break into the UK retail market over the next few years?MO: They are unquestionably moving into the spotlight and, in markets such […]

Regeneration game

The pinstripe suits assembled in Bournemouth last week for a gathering only surpassed within the confines of the City of London. Yes, the Conservative Conference had hit town.Together with the blue- rinse brigade, they came out in droves to cheer on their beloved Tories as they attempted to convince the electorate they have learned their […]

Childcare - thumbnail

Three questions for employers…

The Family and Childcare Trust’s annual survey has been widely reported in the media and the two headline figures were these: the average cost of a nursery place for a child under two has risen by 33 per cent since 2010; and the costs have risen by five per cent in a single year.


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