Adviser reviews website VouchedFor has secured an additional £3.5m in funding to invest in technology and marketing.
The fundraising was led by Octopus Investments and supported by private equity group Samos Investments. It follows a £1m seed investment made by the two companies last year, alongside investment from start-up investor DN Capital.
VouchedFor was launched in 2012 and offers qualified client reviews of advisers, mortgage brokers, solicitors and accountants.
It says it hosts 35,000 client reviews of 7,500 UK businesses.
VouchedFor chief executive Adam Price says: “The £3.5m cash injection will enable VouchedFor to build a reputation economy and help bring us closer to our ambition of becoming the destination to find trustworthy, well recommended professional advisers – no matter what an individual’s circumstance.”
Octopus Investments co-founder and chief executive Simon Rogerson says: “We’re excited to be backing VouchedFor which shares our passion for excellent customer service.
“By making it easier for consumers to find the right adviser for them, the business offers a valuable service that we believe will become increasingly relevant.”