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VouchedFor relaunches with marketing support from four new partners

IFA comparison website VouchedFor. has relaunched with the backing of four partners, including the Institute of Financial Planning, Fidelity Funds- Network, Nucleus and financial services technology firm Voyant.

Partners do not hold a stake in the VouchedFor business but will provide marketing support to promote the site. was launched by former Barclays Wealth head of digital proposition Adam Price last June.

The website allows clients to rate and review advice they have received. It only lists IFAs who are either exclusively or predominantly fee-based, with advisers who have achieved QCF level four or above differentiated on the site. Any client of a registered adviser can leave a review.

VouchedFor has also recruited former Broadstone Pensions & Investment chief executive and former Close Wealth Management executive David Pitman and property portal Zoopla chief operating officer Doug Monro as business advisers.

VouchedFor charges an introducer fee of between £49 and £299 plus VAT, depending on client assets, for enquiries made through the site which result in a client meeting. There is no charge where clients choose to contact advisers directly. Advisers can also pay a monthly subscription fee of either £15 or £40 in return for more prominent site listings.

Plan Money director Peter Chadborn says: “I would be nervous about people’s tendency to moan in public before they praise in public.”


Merchant House ponders future options as share suspension continues

Merchant House Group is considering a number of options including attracting new investors and a potential sale, Money Marketing understands. The group includes structured product business Merchant Capital and IFA arm Merchant House Financial Services. It has had its shares suspended on Aim since mid-April pending the outcome of a financial review. Last month, its […]


HMRC to get power to demand changes to tax arrangements

The Government has set out proposals for new powers to tackle “artificial and abusive” tax avoidance that would enable HMRC to require people to change their tax arrangements. The Treasury’s consultation paper on the General Anti-Avoidance Rule says the power is designed to counter tax arrangements the “main purpose or one of the main purposes” […]


FSA plans to closely monitor pensions advice

The FSA has signalled plans to closely scrutinise the quality of pensions and retirement planning recommendations to ensure clients are receiving suitable advice. Speaking at the Marketforce and Institute of Economic Affairs conference on the future of life and long-term savings in London this week, FSA director of conduct supervision Clive Adamson (pictured) said professionalism […]


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