View more on these topics

VouchedFor launches national TV ads


Adviser introducer website VouchedFor is to launch its first TV advertising campaign next week.

The series of adverts will run from April 18th on channels including National Geographic, Channel 4, Sky News and ITV3.

They will focus on the current lack of retirement planning carried out by many people and the value to ordinary people of taking advice.

A VouchedFor survey of 1,000 consumers found nearly half (40 per cent) do not know how much money they will need to retire on, while a quarter (24 per cent) have “no idea” how to start saving.

VouchedFor founder Adam Price says: “VouchedFor has grown to become a community of over 10,000 advisors that have accrued over 50,000 client reviews between them.

“But there is more work to do to encourage consumers to take interest in their finances, no mean feat as evidenced by the Money Advice Service failing despite a £9m annual marketing budget.

“Through our first national TV campaign, we aim to provide a friendly jolt out of apathy for British consumers by showing them how easy it is to get great financial advice and sort out their finances. In so doing we will deliver valuable business to the thousands of financial and legal advisers we partner with and who are listed on Vouchedfor.”


Kim North: Ditching guidance in favour of advice

I know we cannot all get what we want all the time but I have always believed advice should be available to everyone. Why? Because research shows time and time again money under advice is more efficiently managed for individuals in both sickness  and health, in poverty and in prosperity. But it is important consumers know […]


VouchedFor offers 2,000 free financial plans

Adviser reviews website VouchedFor is providing 2,000 free financial plans in a bid to raise awareness of the value of advice. Consumers will be offered a bespoke financial plan from one of the website’s top-rated IFAs, based on a call with an adviser. The website puts the retail value of the plan at £500. It […]


VouchedFor secures extra £3.5m cash injection

Adviser reviews website VouchedFor has secured an additional £3.5m in funding to invest in technology and marketing. The fundraising was led by Octopus Investments and supported by private equity group Samos Investments. It follows a £1m seed investment made by the two companies last year, alongside investment from start-up investor DN Capital. VouchedFor was launched […]

Nigel Farage Ukip leader 2013 700 x 450.jpg

Should savers be given free advice ‘voucher’ at retirement?

Ukip has been accused of “mollycoddling” retirees after proposing to offer a guarantee of free financial advice to protect savers following the introduction of pension freedoms. Nigel Farage’s party unveiled the plans last week as part of their manifesto launch. One idea being considered would see retirees given a “voucher” to spend on advice. The […]

Investment clock economic update

In the latest Investment Clock economic update, Ian Kernohan, Senior Economist at Royal London Asset Management, discusses the implications of the US Federal Reserve’s recent hike in interest rates and upcoming French presidential election. The value of investments and the income from them is not guaranteed and may go down as well as up and […]


News and expert analysis straight to your inbox

Sign up


There is one comment at the moment, we would love to hear your opinion too.

  1. I wonder if the FCA due diligence dept. has checked what exactly it is that VouchedFor vouch for? Do they validate all of the statements made by the advisers ‘reference’ clients or just that the Client is breathing and has access to an email?

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm