IFA comparison service VouchedFor.co.uk has launched a TV advertising campaign encouraging prospective retirees to seek independent advice as an alternative to the Government’s pensions guidance guarantee.
Following Chancellor George Osborne’s Budget announcement in March that from April 2015, over-55s will be allowed to withdraw their entire pension fund as cash, the Government has yet to clarify how it will provide guidance to those who require it.
The new advertising campaign, called ‘Pensions 2015? Ask for a free pension check’, will encourage people who do require advice or guidance about how to plan for their retirement to meet with a financial adviser, rather than rely on the Government’s free guidance.
The campaign went live on 2 November and will air during TV programmes including Coronation Street, Emmerdale and Downton Abbey. It will be supported by a direct mail campaign, as well as newspaper advertising.
VouchedFor.co.uk founder Adam Price says: “While we welcome the guidance guarantee initiative, for many people, the best single action would be to book a free initial face-to-face consultation with a well-rate IFA.
“Our consumer research shows people are confused about what they need to do with their pension and whose advice they can trust. Reviews from other people in the same situation are vital to winning that trust.”
The company is asking fund providers and IFA firms to support the campaign by placing its logo on their websites.