View more on these topics

VitalityLife unveils retrospective serious illness cover enhancements

CI-diagnosis-medical-check up-protection

Protection insurer VitalityLife has rolled out a suite of improvements to its serious illness cover for existing and new customers.

The changes will see the a family benefit automatically included for policyholders, providing customers with up to £5,000 per condition.

In addition, five new conditions will be added, bringing the total to more than 170 conditions.

The changes come into effect from 29 February, at which point VitalityLife also launches two new whole of life cover products which both provide upfront premium discounts.

The insurer’s new interest rate optimizer life cover will see premiums tied to long-term interest rates, while its premium optimizer cover links premiums to fixed annual increases of 2.5 per cent.

VitalityLife chief executive Herschel Mayers says: “VitalityLife is continually evolving to better meet customer needs through our uniquely holistic approach to protection insurance. Our objective is to provide customers with more choice so they don’t have to compromise on their level of cover.”

Recommended

VitalityLife posts 21% rise in pre-tax profit to £30m

VitalityLife has posted a pre-tax profit of £30.1m for the year to 30 June 2015. This is up by 21 per cent from £24.9m in the year to 30 June 2014. VitalityLife also reported new business sales of £60m over the same period, up by 16 per cent from £51.7m in the previous year. The […]

UK-Currency-Money-Pound-GBP-620x430.jpg

VitalityLife launches into short-term IP market

VitalityLife has entered the short-term income protection market with the launch of a product which will pay out for up to two years on each claim. The protection provider, which has rebranded from PruProtect after Prudential Assurance Group sold its stake in the firm earlier this month, will underwrite the product on an own occupation […]

Pru Protect adds Vitality

Pru Protect has enhanced its protection offering by removing annual price hikes on premiums for policyholders who engage in its Vitality programme, and reducing partner discounts under Lite Rewards.

The curious market reaction to Brexit

Written by Mike Riddell29 June 2016 Headlines over the past few days have screamed about record falls in sterling, record low bond yields and massive falls in equity prices. However, if you take a slightly longer view of markets rather than simply the one- or two-day reaction, I think it’s amazing how little markets have […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment