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Virgin One plans renaming brand as The One Account

Virgin One is set to be renamed The One Account when it scraps the Virgin brand at the end of the year.

Virgin One says it is expecting the new name to be agreed in the next few weeks.

Following research, it says this name is emerging as the most popular choice because it refers to how a current account mortgage works.

It is planning to start advertising the brand mid-January and is looking at ways to develop and expand the product.

Virgin One marketing manager Scott Mowbray says: “We are finalising it at the moment but the most likely brand is The One Account, following considered research. The brand name does what is says, putting everything into one account.”

Broker club Mortgageforce managing director Robert Clifford says: “The Virgin One account has benefited significantly from the power of a global brand. It may be difficult to convince consumers of the good product and pricing proposition it offers now it has lost a respected, consumer champion brand. The danger with the likes of The One Account is that is very easy for others to emulate.”


Regulations on money laundering

I would like to know how over 50 per cent of the adult population can ignore the money-laundering regulations. I refer to the shoppers who spends hundreds of pounds per month in places of doubtful repute called “supermarkets” without challenge.Such expenditure clearly exceeds the regulation benchmark of what many clients spend on insurance and financial […]

Average house prices rise by 0.5%

The average UK house price increased by 0.5 per cent to £135,100 in October from £134,400 in September, according to the monthly Hometrack national housing survey.Despite continued growth in property prices, the survey, based on information gathered from its housing and estate agency databases, reveals a continuing trend of weakening inflation from an annual high […]


“No. I don&#39t think it can because the act of misselling is impossible to define.”Gerald Duthie,On-line Financial & Accountancy Services“Yes. If it goes on as it is, there will not be anybody left to give advice.”Harish Mistry, HB Mistry & Co“Yes. The main problem is there is far too much retrospective legislation that affects us […]

New Star International – New Star Capital Guaranteed Higher Income Fund

Wednesday, 30 October 2002 Type: Capital guaranteed offshore fund Aim: Income and growth by investing in UK companies Minimum investment: £15,000, $25,000, euros 25,000 Place of registration: Bermuda Investment split: 100% invested in UK companies Guarantee: 90% of original capital returned in full at end of term Yield: 4% gross income a year, paid half-yearly […]

Who cares?

By Tracey Dickson, marketing consultant There are almost 7 million carers in the UK – that’s around 10 per cent of the population who provide unpaid care for a disabled, seriously ill or older loved one.1 But according to a report from the charity Carers UK, 20 per cent of people providing 50 hours or more of care […]


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