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Virgin One campaign bids to double sales via intermediaries

Current account mortgage provider Virgin One is setting up a dedicated sales and marketing support service for mortgage brokers in a bid to double its intermediary sales.
Virgin is sending marketing packs to 10,000 mortgage brokers and IFAs in a move it hopes will help increase its proportion of sales through intermediaries to 25 per cent from the current level of 12 per cent.
The pack offers intermediaries the choice of three levels of support to cater to the different needs of brokers – from those who concentrate their core business on mortgage sales to those who only give advice for one or two loans each month.
IFAs writing occasional mortgage business can opt
for the basic package, which provides them with tailored
Virgin One-branded posters, marketing literature and membership of its reward programme.
Dedicated mortgage intermediaries have the choice of Virgin&#39s gold or platinum support service, which offers face-to-face training, investment in direct-mail campaigns and exclusive
literature for borrowers.
Brokers choosing the platinum option can get a local partnership manager to visit companies and advise them on the best ways to maximise sales of Virgin One. Platinum also offers joint local advertising, priority for applications and access to Virgin&#39s underwriters.
Marketing manager Scott Mowbray says: “We think this will be a very successful approach to developing our current intermediary relationships and encouraging many others to come on board.”

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