The Northern Rock brand has finally been retired as Virgin Money completes its rebranding exercise today.
Virgin Money bought Northern Rock for £747m in November 2011 when it pledged to expand the total number of branches and make no further redundancies.
Virgin Money is reported to be considering a bid for 316 branches of Royal Bank of Scotland, following Santander’s withdrawal from the £1.65bn deal last week over concerns regarding the completion date and integration complications.
A spokesman for Virgin Money says: “We have been working hard to integrate the Virgin Money and Northern Rock businesses this year. All of the branches have been transformed into Virgin Money Stores, the company has been renamed as Virgin Money plc, and the two websites have been combined into virginmoney.com.”
Northern Rock’s mortgage application system has changed to Virgin Money Online and the Northern Rock website now links to Virgin Money’s.