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Virgin launches Branson guide to tax free savings

Virgin is launching a £5m educational campaign to extend public awareness of tax free savings products.


The campaign is being launched after recent surveys found that only one in five people know what an ISA is and over half the population admitted to finding PEPs and TESSAs confusing.


The campaign will involve poster, television and newspaper advertising promoting the 60-page booklet &#34Branson&#39s guide to Peps, TESSAs and ISAs&#34.


The guide is free and contains real-life case studies and money building tips.

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