Fine wine investment group Premier Cru has seen business from advisers increase fivefold since A-Day and intermediary sales now make up half of its inflows.
Much of the interest has come from Sipp investors despite the Treasury removing tax relief on wine in pensions.
Sales director Gavin Saffer says he expects adviser-based inflows to increase as they look to diversify clients’ portfolios.
He says outside of the pensions wrapper, wine is also proving popular.
But some advisers are nervous because the wine industry in not regulated by the FSA.
Saffer says: “Big IFA firms are less likely to go for wine because they do not want to take the risk. Smaller IFAs who like to think outside the box are more likely to do it.”
Ayot Mead Wealth Management investment specialist Karl Osmond believes younger advisers are more inclined to invest in wine. He says: “We need to learn to embrace these new alternative investments. Younger advisers are more open to new investments.”