View more on these topics

Video debate: How can IFAs improve their online marketing?

Money Marketing editor Paul McMillan chairs an Marketing panel debate on the steps advisers should be taking to promote their businesses online. chief executive Karen Barrett, Tech and Tech director Kim North, IFA Life founder Phil Calvert, Yellowtail managing director Dennis Hall, i-level group account director Jo Griffiths, Scottish Provident head of marketing Susan Barclay and JP Morgan Asset Management head of UK retail marketing Keith Evins discuss issues around the online marketing of IFA businesses.


IFAP Round Table

Money Marketing readers can currently enjoy a 20 per cent discount on’s enhanced advertising package by ringing its member hotline on 0330 303 0025 and quoting the code MM20.


Hornbuckle in pre-Budget plea to Darling to pass on pension funds

Hornbuckle Mitchell has appealed to Chancellor Alistair Darling to allow pension savers to pass on any unused funds when they die to boost their children’s retirement savings, in the pre-Budget report. In a letter to the Treasury, managing director David White says the move would give millions of people more confidence to save for their […]


News and expert analysis straight to your inbox

Sign up


There are 4 comments at the moment, we would love to hear your opinion too.

  1. Thank you to Money Marketing and IFAP for producing this video. It is well worth a watch. Advisers who thought that the RDR was the biggest threat to their businesses might want to think again after watching this.

  2. Sorry, I thought the video was painful.

  3. This is a great, timely message to be sending out to the IFA community. Marketing and the use of the web certainly doesn’t automatically appear on a firm’s RDR business plan – however, this is an important consideration which can’t be ignored in today’s climate.

  4. Having been one of the panelists I started watching this purely to see that I didn’t make an ass of myself – I don’t think I did. However, watching it from the other side of the screen, without the tension of being filmed or coming up with appropriate comments and answers allowed me to take onboard some comments thta I had missed first time around – particularly from Phil Calvert and Kim North – some sound advice coming out of this debate – even if I do say so myself.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm