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Video debate: How can IFAs improve their online marketing?

Money Marketing editor Paul McMillan chairs an Unbiased.co.uk/Money Marketing panel debate on the steps advisers should be taking to promote their businesses online.

Unbiased.co.uk chief executive Karen Barrett, Tech and Tech director Kim North, IFA Life founder Phil Calvert, Yellowtail managing director Dennis Hall, i-level group account director Jo Griffiths, Scottish Provident head of marketing Susan Barclay and JP Morgan Asset Management head of UK retail marketing Keith Evins discuss issues around the online marketing of IFA businesses.

Video:

IFAP Round Table

Money Marketing readers can currently enjoy a 20 per cent discount on Unbiased.co.uk’s enhanced advertising package by ringing its member hotline on 0330 303 0025 and quoting the code MM20.

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Comments

There are 4 comments at the moment, we would love to hear your opinion too.

  1. Thank you to Money Marketing and IFAP for producing this video. It is well worth a watch. Advisers who thought that the RDR was the biggest threat to their businesses might want to think again after watching this.

  2. Sorry, I thought the video was painful.

  3. This is a great, timely message to be sending out to the IFA community. Marketing and the use of the web certainly doesn’t automatically appear on a firm’s RDR business plan – however, this is an important consideration which can’t be ignored in today’s climate.

  4. Having been one of the panelists I started watching this purely to see that I didn’t make an ass of myself – I don’t think I did. However, watching it from the other side of the screen, without the tension of being filmed or coming up with appropriate comments and answers allowed me to take onboard some comments thta I had missed first time around – particularly from Phil Calvert and Kim North – some sound advice coming out of this debate – even if I do say so myself.

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