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Verdin quits Direct Life in switch to join NU

Direct Life and Pensions Services sales and marketing director Richard Verdin is leaving the firm after six years to join Norwich Union Life in September as director of marketing, protection.

Verdin says his remit at NU will be to “own, lead and drive” the firm’s existing business proposition.

He says: “My responsibilities will include pricing, underwriting, IT and customer experience and I am very much looking forward to it. I want to help NU achieve its aspirations in the protection market and I have been given a fairly sizeable role to help them do that.”

DLP managing director Michael Ward says: “Our business has never been stronger or more successful than it is today and Verdin has played his part in that success.”

CBK principal Peter Chadborn says: “Verdin always provides valued and insightful comment and this is partly due to his experience as an adviser but I am very surprised he has moved to NU as it is a provider not known for innovation in protection.”

DLP was bought by Cardif Pinnacle in March. A replacement for Verdin will be announced in September.

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