Vanguard Asset Management

About us

Vanguard is built differently.

Our innovative operating structure lets us keep costs low, so you can keep more of your returns and can earn more over time.

We believe investment companies should make money for investors, not from them.

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From portfolios to people: the evolution of adviser’s alpha

The path to client satisfaction and asset growth should follow an underappreciated route – relationship management. Financial advisers who develop deeper relationships are rewarded with referrals and client loyalty, writes Don Bennyhoff, senior investment manager at Vangaurd. Read more here Important information: This information is directed at professional investors and should not be distributed to, […]


The Advice Advantage: What your clients want

Demand for financial advice is growing, but what clients want is changing both rapidly and significantly. In this webinar, Leo Schulz, senior investment writer, speaks to Garrett Harbron, senior investment strategist, about the way turnkey investment solutions and robo-advice are transforming the way value is delivered. They also discuss emerging insights from our ongoing survey […]


Clients in the UK and the US: More different than alike?

About this time last year, Vanguard introduced our paper The evolution of Vanguard Adviser’s Alpha®: From portfolios to people in the United States. It explored our vision of the future of advice, and what advisers need to do in order to remain relevant and profitable. One of the more interesting (and controversial) findings of the paper was […]

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The evolution of Vanguard Adviser’s Alpha: from portfolios to people

Relationship management is the path to client satisfaction. In this paper, Vanguard Investment Strategy Group explores how advisers can differentiate themselves from their competitors. Read the full article, and also find out about our upcoming symposium and workshops. Important information: This information is directed at professional investors and should not be distributed to, or relied […]

What are the 5 types of advised investor?

Understanding how investors select advisers can help you attract and retain clients who are well-suited to your practice. You can more easily satisfy clients if you know what they care about. A recent Vanguard report – part of our Advised Investor Insights research series – uncovers key factors to help you better understand clients and […]