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Use wrap or lose business

Advisers who not prepared to raise their game in the current wrap environment deserve to lose business to those companies that embrace it, says Beckett Financial Services.

The Bury St Edmunds firm, which has 20 authorised individuals including five chartered financial planners, is launching a wrap service provided by Standard Life on May 1 for its new wealth management service.

It says the launch is a core part of its client offering, having redefined its strategy by investing in new technology systems and appointing key executives within the business.

Beckett managing director Chris Barnes wants to drive home the message to the company’s clients that it is determined to be at the forefront of holistic financial planning.

He says investors are increasingly more “exacting” in their financial planning requirements and it is up to firms to be equipped to deliver appropriate solutions. Barnes says: “If advisers do not up their game, they deserve to lose their clients’ business to a rival adviser that can match and surpass the clients’ service expectations.

“Improving mortality and higher standards of living mean clients need a progressive relationship with a proactive adviser who provides a service that constantly monitors and manages their investments, consistent with their tolerance to risk and financial aspirations.”

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