American technology firm iPipeline has completed the acquisition of quotation portal Assureweb.
Money Marketing revealed in March that iPipeline was set to buy the firm from shareholders Prudential, Aegon, Friends Life, Scottish Widows and Aviva.
Assureweb is one of the three main quotation portals used by advisers alongside Avelo and Capita’s Webline.
iPipeline is based in Exton, Pennsylvania and provides software to the insurance and financial services markets. It is backed by NewSpring Capital, Technology Crossover Venture and Volition Capital. iPipeline chief executive Tim Wallace says: “The strategic acquisition of Assure-web ideally positions iPipeline for entry of our online insurance solutions into the UK, mainland Europe and Asian marketplaces. Our goal is to extend Assureweb’s value proposition and accelerate its market momentum.”
Assureweb chief executive Andrew Simon will continue to run Cheltenham-based Assure-web along with the UK management team.
Simon says: “We will continue to focus on making life easier for financial advisers and extending our value proposition to the marketplace by offering several of iPipeline’s industry-leading solutions.”