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Up, up and away in a hot-air balloon

To celebrate its promotion of Family Income Benefit, Swiss Life (UK) plc is offering IFAs the chance to win a fantastic hot-air ballooning weekend for two in Chateau d&#39Oex, Switzerland.

Chateau d&#39Oex is renowned as an international mecca for hot-air ballooning. Its exceptional micro-climate creates such ideal flight conditions that people flock to this part of Switzerland from all over the world. The winning IFA and partner will fly to Geneva and then travel by train through the scenic Alpine countryside to the four-star Hotel Ermitage in Chateau d&#39Oex.

In addition to the fantastic hot-air balloon trip, they can relax in the beauty of the Swiss Alps, play golf or visit one of the many local attractions. As

an innovative provider of specialist protection prod-ucts, Swiss Life (UK) plc is continually seeking ways to help IFAs win more business. Every year, more than two million new mortgages are taken out* and 1.6 million do not have critical-illness cover.**

The main reason for this is the additional cost. With the average UK income after tax at just over £1,500 a month*** and the average mortgage pay-ment at nearly a third of that,* it does not leave much over for regular critical-illness or disability cover. Family Income Benefit, offered as an income product, can reduce the cost of protection by more than 40 per cent for critical illness, total and permanent disability and term insurance.

It is an ideal business opportunity for IFAs, offering more affordable protection to customers, particularly those with new mortgages who might not normally consider covering themselves.

*Survey of Mortgage Lenders CML Q3 2002.

**Mori Financial Services 2001.

***ONS April 2001.

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