At last week's Mortgage Expo, one bright spark hit on a great wheeze for grabbing brokers' attention.
Majestic Mortgages' stand featured a pole-dancing act while attractions from other exhibitors included bunny girls and other scantily clad young women.
This comes on the eve of regulation by the FSA and at a time when self-cert concerns have caught the attention of the BBC and national newspapers.
Money Marketing has several questions not just for those exhibitors but also for the show's organisers. How do you think this looks from the viewpoint of the FSA and the national media? Do you think there might be a risk of offending women and perhaps putting them off joining the industry or even dealing with you at all? And finally, when are you going to grow up?