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Unum rethinks CI over code fears

Unum has been forced to change its new critical-illness product following a meeting with the ABI&#39s critical illness working party, which had expressed fears that the product could fall foul of its code of business.

The company has agreed to add cover against heart attacks, strokes and cancer in one of the categories in its Elixia 123 product.

The working party had wanted to review some of the terminology used in Unum&#39s product literature, saying it was worried that some of its complicated medical jargon would fall foul of the code.

Scottish Provident head of marketing and product development and committee chairman Nick Kirwan says he had concerns that the product was drifting away from the traditional definition of critical illness and says the point of the meeting with the working party was to ensure the terminology of the product does not confuse consumers.

Kirwan says: “CI products should cover heart attack, cancer and stroke and should use clear language. The very complex nature of some these medical definitions would require significant levels of medical knowledge.”

Unum director of marketing Eugene McCormack says: “When designing the product, we considered the ABI code of practice. In the main, we followed the definitions within the code.

“But there is a need to recognise that medical definitions have overtaken the product and perhaps the code, too, has been overtaken by those definitions.”

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