UNIFi Partners has announced it is to open its unsecured portal to affinity partners.
The portal is currently available for use by its broker members but UNIFi says it will now accept applications through lenders who have declined loans to customers but would still like to find them a product.
UNIFi launched the portal last year and currently has five lenders on the panel including Halifax, Citi Financial, Black Horse Finance, Everyday Loans and Welcome Finance.
UNIFi managing director Patrick Bamford says: “We believe the system will be of interest and benefit to those small to mid-sized lenders, particularly building societies, who may be declining a number of personal loan customers because they do not meet their criteria. Through an affinity partnership, the lender is able to pass the customer’s details on to UNIFi via a ‘Hot Key’ or XML feed. We then use this information to source our panel for a suitable unsecured loan.
“With current market conditions as they are, the personal loan market should not be overlooked and we believe the UNIFi portal will provide a strong online solution for many lenders.”