The esteemed Mark Wood, Sun Life & Provincial chief executive, seems to have been on one too many management courses.
Wood and other bosses at Axa Sun Life addressed staff last week against a background of low morale and vituperative staff memos. But Wood's attempts to calm staff backfired, it seems.
Wood revealed that the answer to boosting the company's image was something called the three o'clock theory.
Apparently, this involves going into your wife or girlfriend's bedroom at three o'clock in the morning and whispering softly in her ear: "Who is the best life insurance company in the world?" If she says Axa, then you know the message is getting across.
Is he serious? Apparently so. But the Diary hears that some staff failed to control their laughter. The response of Wood's wife is not known.