I cannot be convinced by Simon Burgess’s views that buying protection direct can actually enable consumers to put in place a superior protection package.
Getting discounts by buying direct holds little advantage when the consumer discovers that the product they have bought cannot do what they thought it would. Any products related to health result in claims at times when clients are at their most vulnerable. It is far better to have good advice up front rather than trying to seek advice at claim when there is a person in poor health and therefore in an extremely vulnerable position.
As the former head of health at Scottish Provident and now director of Life & Health, a company specialising in obesity, it is interesting that Mr Burgess has chosen to compare protection advice with consumers not being able to make an informed choice at the supermarket. It is because of lack of education and misleading marketing of foodstuffs that contributes towards obesity being on the increase.
Life & Health