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Unbiased winners: IFAs should tell consumers of independence value

Plutus Wealth Management co-founder Georgina Partridge

Advisers have a huge role to play in making consumers aware of the value of independent advice, according to Media Awards winner Georgina Partridge.

Plutus Wealth Management co-founder Partridge scooped both the value of advice ambassador and young IFA of the year awards at last week’s annual ceremony.

Speaking to the media to promote her firm and the value of advice more generally is a big priority.

She says: “We speak to consumers directly and we want to try and make sure it is well known that independent advice is a gold standard and is of immense value to people.

“I think IFAs should be embracing the platform given to them by Unbiased and be consumer-friendly and look to access as many consumers as possible.”

Partridge is currently on the board of Loughborough University School of Business and Economics. She says this offers a good opportunity for the firm to forge links with graduates and promote careers in financial services.

Rowley Turton director Scott Gallacher, who picked up the judges award for outstanding achievement, says since the turn of the year his firm has stepped up its efforts to make consumers aware of both the changes imposed by the RDR and the value of independent advice.

He says: “We have been communicating the value of good advice and trying to speak to people as much as we can. I think it is my job to nag people into making sure they are saving and making sure I am highlighting the value of the advice we give.”

Unbiased chief executive Karen Barrett says: “One of the main aims of unbiased advisers is to spread the word that independent advice adds tremendous value. With the RDR now in force there is a level playing field between banks and the independent community.”


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There is one comment at the moment, we would love to hear your opinion too.

  1. What is all this?
    Unbiased no longer represents Independent Advisers – so why is it on this bandwagon? Alan Lakey cannot be Protection IFA of the year because as far as I know he is now restricted.
    I am minded to ask the FSA to look into this – and for that matter it is probably a matter for the Trades Description Act. Unbiased is no longer IFAP and shouldn’t pretend that it is. By all means have your media junkets – but don’t try to pretend it is about IFAs.
    Yes – I am cross!

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