Unbiased.co.uk says it will continue to list only independent financial advisers after the RDR.
Chief executive Karen Barrett says: “I am not surprised to see that the trade body representing advisers is adapting to changes in the adviser market prompted by the RDR.
“Unlike Aifa, Unbiased. co.uk represents the interests of consumers, focusing on educating them on the financial advice options available and helping them to get access to the best IFA for their needs through our postcode search. We currently have no plans to list other advice forms on this search.”
Lucian Camp Consulting principal Lucian Camp believes that Aifa’s decision to allow restricted advisers to become members does not pose a problem in getting the message out about the need for advice.
He says: “This will have relatively little impact on Aifa’s position with consumers and the consumer media.”