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Unbiased launches ‘compare an adviser’ service on response times


Adviser directory Unbiased is to rate advisers based on how promptly they respond to enquiries from potential clients.

Advisers will get a rating out of 10 that is generated automatically, not scored by consumers. Consumers can see the rating on an adviser’s listing.

All advisers in the Unbiased system will start with a rating of seven out of 10. This is based on a service level agreement when advisers sign up to the site requiring them, for example, to have a profile, regularly log in to the site and have a picture.

To improve their rating, when they get an enquiry advisers should either accept or reject it. Their rating will be negatively impacted if an enquiry is left to expire.

Unbiased says around 80 per cent of advisers are taking action on an enquiry within an hour of receiving it.

Unbiased adviser product and services head Michael Ossei says: “By encouraging more of our advisers to check their messages daily, we should see not just faster but more accurate matches, so consumers find the ideal adviser for them at the first attempt.

“Furthermore, advisers should start to benefit from more forwarded enquiries, as fewer enquiries will be allowed to expire.”




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Unbiased award winners on the advice review and tax relief reform fears

Advisers are calling on the Government to ensure the Financial Advice Market Review introduces standard industry charging, while warning a flat rate of tax relief could undermine the pension freedoms. Chancellor George Osborne is expected to outline the Government’s plans for reforming advice and pension tax relief at the next Budget. Plutus Wealth Management chartered […]

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There are 11 comments at the moment, we would love to hear your opinion too.

  1. So if you don’t have many clients because you are not very good, you can click immediately. If you are really busy as you are in demand then you are downgraded. Brilliant thinking.

  2. I’m speechless if this is their idea of a quality filter count me out – not smart #fail

  3. unbiased is a broken model since they started charging for each tyre kicker/ enquiry .
    we like many other around my area have cancelled subscriptions

  4. Hahahaha. Im on there for 5 years and have yet have one lead (albeit – the free version). I wonder if I am able to rate how well they provide leads to everyone

  5. Surely there is an false advertising claim on using the name unbiased? If you pay Unbiased to be promoted by them you are and if you don’t you are not. That is not unbiased but quite the opposite and working in Financial Services its is a disgrace they can get away with this twisting of the facts. Why is the FCA not taking issue with this before now? More sleeping on the job.

  6. I’ve been paying Unbiased £128 a month for over three years. The ‘free’ leads has been rubbish and I won’t pay the £30. Will be another IFA cancelling.

  7. 15th February 2017 at 2:50 pm

    I rang unbiased about the new £30 leads service to complain as we have been purchasing Unbiased for many years and still pay a considerable sum each month. Whilst there is still the Free enquiry button where as a paying unbiased customer we could get leads without the £30 fee, you have to scroll down the home page to reach it whereas the Find an Adviser option which charges £30 to the adviser is conveniently in view without scrolling down.

    This is just a blatant money grab and I am disgusted with unbiased to charge us a large monthly sum and then have the balls to charge me for each lead. Now, on top of that, if I don’t reject it I get a poor star rating.

    Well done unbiased, another monumental disaster! And yes, I will be cancelling also and save four figures we pay each year!

  8. It’s a good way for Unbiased to get their “clients” to pay £36 even faster

  9. Since my sub went up last year (almost doubled) I haven’t had one ‘lead’ as part of my subscription package. Had a few asking me to pay £36 though, all of them window shoppers.

  10. How are Unbiased doing in serving the adviser community and the prospective Clients.
    A sailor might say 3 knots
    Not unbiased
    Not value for money
    Not worth it

  11. Where to I start. Even though I don’t really see the point as even when we have responded within two minutes we always accept or decline as soon as we see the enquiries but of course are often in meetings etc. Enquiries expire within 24 hours anyway which in itself is a reasonable response time. The worst of this in my view is when a prospective enquirer looks at a profile and see a mark out of 10 they will most likely assume that is a reflection of the quality of their service rather than a meaningless response time hence the best adviser in the world could be perceived as being very poor. I doubt people will have a clue what it means or even look into it.

    Having said that I shouldn’t be surprised. Unbiased are clearly out for the maximum profit they can make. First they didn’t verify advisers qualifications so many were ticking boxes for those they didn’t have. Then they charged for postcodes so that even if a filter based on qualifications was applied those who paid for the postcode appeared at the top and bottom of the results even if they didn’t pass the filters. Then they direct people to the £35 option with no qualification filters and even if people work out how to get to the other option they then have to press on a fairly discrete button for the qualification filters to appear. Given their background and that the majority of official body and provider sites etc that link to unbiased it seems very irresponsible of them and I can’t believe it’s not deliberate. Surely they could still be profitable but also have a process which genuinely helped enquirers find the better advisers in their area by directing them to filters by areas of work and qualifications?

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