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Unbiased.co.uk to add restricted WOM advisers to search

Unbiased.co.uk is to add whole of market restricted advisers to its ‘find a professional adviser’ online search.

The website, formerly known as IFA Promotion, previously said it would only list IFAs post-RDR.

However, chief executive Karen Barrett says it has decided to list restricted WOM advisers in recognition of predicted market trends and to ensure consumers continue to have access to as many quality advisers as possible through the online search.

Barrett says IFAs and WOM restricted advisers will be clearly labelled as part of the search facility. Unbiased’s database is run against FSA data each week and it says additional checks may be performed to verify accreditations.

To list on the Unbiased database advisers must have an FSA authorisation for investment advice and provide whole of market advice in one or more advice area, one of which must be investment advice.

The changes will be introduced in November to coincide with the launch of the new unbiased.co.uk website.

Barrett says: “We are changing our business to ensure we remain relevant for the widest range of consumers while still enabling consumers to access good quality advice through unbiased.co.uk.”

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