Unbiased.co.uk is to add whole of market restricted advisers to its ‘find a professional adviser’ online search.
The website, formerly known as IFA Promotion, had previously said it would only list IFAs post-RDR.
However, chief executive Karen Barrett says it has decided to list restricted WOM advisers in recognition of predicted market trends and to ensure consumers continue to have access to as many quality advisers as possible through the online search.
She says: “We are changing our business to ensure we remain relevant for the widest range of consumers, whilst still enabling consumers to access good quality advice through unbiased.co.uk.
“Our focus has always been on offering the best service possible for consumers and we remain committed to that. We believe adding restricted whole of market advisers is a natural extension of what we already do.”
Barrett (pictured) says IFAs and WOM restricted advisers will be clearly labelled as part of the search facility. Unbiased’s database is run against FSA data each week and it says additional checks may be performed to verify accreditations.
To list on the Unbiased database advisers must have an FSA authorisation for investment advice and provide whole of market advice in one or more advice area, one of which must be investment advice.
The changes will be introduced in November to coincide with the launch of the new unbiased.co.uk website.
Barrett adds: “Our focus remains on encouraging consumers to seek whole of market advice and to educate consumers on why advice is important.”