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Unbiased.co.uk and Standard Life to launch value of advice campaign

Unbiased.co.uk has partnered with Standard Life ahead of launching a media campaign to highlight the benefits of independent financial advice to consumers.

The Value of Advice campaign will launch later this summer. It will be based on a research report looking at the attitudes to advice among advised and non-advised consumers, and their financial circumstances.

Unbiased.co.uk chief executive Karen Barrett (pictured) says: “Unbiased.co.uk has worked hard to promote the benefits of independent financial advice to consumers over the last two decades and our Value of Advice campaign is a natural extension of this work.

“There has been much discussion within the industry on the impending regulatory changes but there is now a real opportunity to educate consumers about their financial advice options.”

Standard Life head of retail marketing Dave McGovern says: “There has been a lot of noise in the market that the RDR will sound the death knell for financial advice. 

“But we believe the advice market will remain strong post-RDR and our work and effort needs to go into highlighting the value financial advice can offer to consumers and demonstrating that it is worth paying for.”

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