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Apfa fails to act on FSCS costs after calling for NAO audit

Apfa has failed to submit a request to the National Audit Office to review the costs of the Financial Services Compensation Scheme, despite publicly calling for it almost two months ago. In February, Apfa published a press release calling on the NAO to conduct a value for money audit on the FSCS’s strategic projects. The […]

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David Shelton’s business tips: Planning a marketing campaign

It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]

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