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UCB aims to boost identity with Nationwide name

Specialist lender UCB Home Loans is launching a new corporate identity to reflect the image of its parent, Nationwide, from June 1.

UCB, which specialises in self-certification mortgages, says its current look does not capitalise on the familiar and trusted Nationwide name.

It believes its image, created following its acquisition by Nationwide five years ago, is dated and tired.

UCB decided on the rebranding following research among customers, intermediaries and staff which found that the UCB brand would benefit from modernisation and a higher profile.

The redesigned logo uses the Nationwide-style white lettering on a blue background underlined in red.

UCB says the new brand emphasises its position in the Nationwide family and will help intermediaries, its main distribution channel, develop consumer trust in UCB products. The com-pany says the revamped image reflects its growth. It increased its assets to£3bn from £2bn at the time it was bought by Nationwide.

UCB&#39s redesign is being carried out by London-based The Company Design Consultants.

UCB managing director Charles Reed says: “The new brand will help intermediaries use our association with Nationwide as an important selling point.”


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