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UCB ads focus on self-certification

Specialist lender UCB Home Loans is launching a new advertising campaign focusing on its self-certification mortgages.

The Nationwide BS subsidiary says the campaign, aimed at intermediaries, concentrates on its market-leading position as mortgage supplier to company directors, the self-employed, contract workers and others on variable incomes.

It will also include information on a range of improved product benefits, including raised loan-to-value limits.

UCB Home Loans self-certification lending grew to £1.18bn from £955m during the financial year to April 2002 while gross advances have more than tripled since 1998. The lender&#39s mortgage assets grew to £3.6bn by April 2002, up from £2.1bn five years ago.

Head of business development Mark Saddleton says: “Our advertising has concentrated primarily on service over the past year. We are changing the emphasis slightly in the new campaign to focus more closely on market leadership and individual product benefits.

“Research places UCB Home Loans as the UK&#39s number one self-cert lender and we will be reinforcing this in the new campaign.”

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