Two former Leadbay employees have set up a new mortgage and protection lead provider, The Ark Financial Leads, with plans to provide leads to the pensions and investment markets later this year.
Jonathan Barrett and Andrew Rosser, former Leadbay head of sales and head of operations respectively, will head the firm. Both left Leadbay in May 2010.
TAFL is the result of a joining of The Ark, a marketing data specialist, and Engage Client Solutions, a specialist provider of client audit and client acquisition services to the financial services market.
The firm aims to generate around 300-400 leads a day, which it claims is less than 10 per cent of what some of the established lead sellers currently generate.
Director Jonathan Barrett says: “We’ve been researching the market and building this proposition for nearly a year, and we feel we have identified what advisers really want from lead providers.
“Our philosophy is that we treat lead buyers as our clients: they have a need and we aim to meet it via a simple and flexible approach, treating each and every lead individually.”
Last month Leadbay stopped trading and started the insolvency process. Earlier this month, Leadbay Media Group sold its trading assets, including all related brands, to Mitchell Farrar Group and it was reported the new owners planned to relaunch the lead provider.