View more on these topics

Twefs goes on TV to push baby bond

Tunbridge Wells Equitable Friendly Society is starting a digital TV ad campaign to promote its baby bond during March and April.

The campaign, to be run on the Money Channel, follows a test run on GMTV last summer which the friendly society says generated a high response.

The ad features a baby taking its first steps and encourages parents to help it take its first steps to saving.

The aim of the campaign is to build consumer awareness of the bond brand and support the IFA market.

Tunbridge Wells says higher consumer awareness supports the society&#39s Pi Club approach of helping IFAs raise their profile. The club has 1,600 IFA members and a dedicated IFA website, set up last month, which has so far generated 400 hits.

The bond is a savings plan which maximises the use of tax-free savings allowances available to friendly society members under current legislation.

Up to £25 a month can be invested for each person in a tax-free fund, which grows free of income and capital gains taxes. There is no tax to pay when the plan matures, provided that premium payments are maintained for the full savings term. The minimum term is 10 years.

Head of marketing David Halliday says: “The campaign, while encouraging consumers to apply for an information pack, is also aimed at sup-p orting the IFA market by building general awareness of the bond.”

Recommended

John Stones – Money Marketing&#39s feature writer at the House of Commons

If you like tractor driving, swilling whisky, having a gamble and, erm, procreating, this was the Budget for you.So a prudent budget? In perhaps what was an attempt to atone for some of the unsavoury associations, Gordon Brown also promised that repairs to churches would attract a reduced rate of VAT.Oh, and the miners. Sorry […]

Keeping it in the family

This Budget is generally good news for families. This should see a flow of funds that have the potential to be invested in long-term savings, particularly pensions, which is good news in the run-up to stakeholder. The extension of the Isa limit also gives consumers assurance for their savings. The removal of the minimum funding […]

Dementia gap in LTC funding

IFA Care is urging the industry to design dementia-only policies to bridge the gap in the Government&#39s funding proposals which outline what long-term care costs it will meet. People suffering from dementia may have to foot the bill for their care because the Government&#39s funding proposals do not cover the condition. The Alzheimer&#39s Society says […]

Disappointment on drawdown

As I predicted in my Budget preview, the Chancellor has consolidated his strong record. So, no bribery and no giveaways. I consider the lack of an announcement to raise the compulsory annuity purchase age to 80 or higher to be disappointing. We have clients using income drawdown who are knocking on the door of age […]

Japan: the Land of the Rising Dividends

By George Boyd-Bowman, Fund Manager at Neptune Many Western investors have long bemoaned the lack of a true dividend culture in Japan, claiming the corporate culture is not tilted in favour of shareholders. Yet today, in the Land of the Rising Sun, we see a fresh impetus to focus on shareholder returns, which is leading […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com