View more on these topics

True Potential launches D2C platform

True Potential has launched a direct-to-consumer platform supporting investments from as little as £50.

The True Potential Investor platform charges 40 basis points and launches with both Isa and general investment accounts.

Risk profiling is provided by Morningstar with investors guided into funds based on their risk score.

It offers a limited range of funds from Goldman Sachs, Allianz, Schroders, SEI, Close Brothers and Seven Investment Management. 

The platform soft-launched on 24 March with around 100 accounts and will now look to launch an advertising campaign in national newspapers. It will be a standalone proposition but includes an option to seek advice, linking clients to the national advice arm.

True Potential has developed the technology in-house which is available through web browsers on Apple and Android mobile devices. 

It includes the True Potential ImpulseSave service launched earlier this month, which allows clients to top-up fund holdings from £1 on a self-serve basis. 

The D2C platform aims to encourage goal-based investing by clients setting savings goals and keeping them through savings top-ups and based on the projected investment return. 

The software can link to retail bank accounts to give clients view-only details of their current account balance. 

Other assets and liabilities including property and loans can also be input into the software.

True Potential says it will give advisers the option to white-label the platform where clients want to self-transact for part of their portfolio.

True Potential managing partner David Harrison says: “Advisers will always play an important role in educating and transacting financial matters for clients. True Potential Investor will complement the existing advice market as the more frequently a client encounters a product, for example an Isa, the more confident they will become in exploring other more complex financial solutions that require professional advice.

“As a firm, we are driven to deliver tools that mirror the natural behaviour of the UK consumer. A large number of Britons – many of whom have never spoken to a financial adviser or have found themselves orphans of the RDR – are not saving or investing enough. True Potential Investor uses digital technology to empower more Britons to save for the future.

“We want to democratise savings and investments and True Potential Investor will bring a huge amount of investing power within reach of far more people.”



Providers and administrator clash over pension liberation concerns

Providers are blocking transfers to a pension scheme administered by Manchester-based Warwick & Eaton due to concerns the firm could be involved in liberation activity. Aviva, Friends Life, Legal & General, Scottish Widows and Standard Life are all refusing to allow members to join the SCCL scheme set up by Warwick & Eaton in August […]


Govt to confirm pension charge cap plans today

Pensions minister Steve Webb will today outline plans to introduce minimum quality standards for automatic enrolment. The Government had originally planned to introduce the standards – including a possible 0.75 per cent cap on charges – in April this year but delayed the reforms to give businesses more time to prepare. Webb will make a […]


Lighthouse sets aside £310k for redress as it posts £1.6m loss

Lighthouse Group made a pre-tax loss of £1.6m in 2013, compared to a £4.6m loss in 2012, as the national advice firm set aside an additional £310,000 in redress. The group’s annual results, published this week, say the £1.2m it set aside for a review of Arch cru sales has proved sufficient. However, Lighthouse has […]


Govt to cap pension charges at 0.75% from April 2015

Pensions minister Steve Webb has confirmed the Government will cap auto-enrolment pension charges at 0.75 per cent from April next year. The initial Department for Work and Pensions consultation, published in October, set out three possible charge cap options – 0.75 per cent, 1 per cent or a two-tier “comply or explain” model. Webb has […]

‘How to…audit your auto-enrolment scheme compliance’

Avoid pension penalties with our auto-enrolment checklist

According to the Pensions Regulator’s annual commentary and analysis report released this month, 785 potential non-compliance cases were referred for investigation, with 23 auto-enrolment compliance notices issued. And they predict that the use of their statutory powers is only going to increase.


News and expert analysis straight to your inbox

Sign up


There are 2 comments at the moment, we would love to hear your opinion too.

  1. Nick Pilkington 26th March 2014 at 4:15 pm

    It looks as if TP are looking to mirror Hargreaves Lansdown & are moving away from the advisers who built up the value of TP by placing funds within its Platform.

  2. Anthony Badaloo 26th March 2014 at 4:18 pm

    Many congratulations to David Harrison and his team. This app will have as great an impact over time, as the recent Annuity market shake up announced by George Osborne in the recent budget, and may prove to encourage encourage savings in ways never conceived before. Technology and innovation has now enabled cost effective ways for micro savings, which is so badly needed. Hats off to True Potential for being a first mover in this space.

    Anthony Badaloo is Principal at Church Hill Finance who are Independent Financial Advisers.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm