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True Potential latest to offer investment-linked protection

True Potential is the latest firm planning to offer investment-linked protection as part of a new protection range on its platform.

It will offer life cover, term assurance, mortgage protection and critical-illness products. The range will also include investment-linked protection products, which would pay out a sum assured based on the difference between the value of a client’s platform assets and their target portfolio value.

True Potential has not yet set a launch date for the range.

It also plans to include mortgage products on the platform although discussions are at an early stage.

True Potential senior partner Daniel Harrison says: “Offering a protection range is something we are looking to develop in response to adviser demand. We are looking at increasing the choice of products available via the platform and in particular how we can broaden what is available outside of the typical investment and pension space.” 

Nucleus announced in December it was launching an investment-linked protection range called Wealth Protect through provider Integrated Protection Solutions.

Money Marketing revealed last month Zurich is planning to launch a range of investment-linked protection products on its adviser platform early next year.

Aurora Financial Planning chartered financial planner Aj Somal says: “It is an interesting concept and I look forward to seeing more details. The key will be to see how competitive the range is in comparison with the open market. I think this will be something we see more of in future as platforms look to expand the kind of products available.”


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  1. Is it just me or does the term Endowments ring a bell?

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