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Treasury admits MAS branding ‘misleading’ as service is scrapped

Money Advice Service

The Government has admitted that the Money Advice Service brand is “misleading” to consumers because it does not offer regulated advice.

Under proposals now under consultation, MAS will be closed, with its pension guidance remit going to a new provider, while a second body with a responsibility for money guidance will also be launched.

In documents released today, the Treasury said: “The name ‘Money Advice Service’ has always been misleading as MAS cannot provide regulated advice.

“It will be more important than ever to have names which do not confuse consumers when the Financial Advice Market Review has completed a consultation on appropriate terms for advice so the ‘Money Advice Service’ brand will be dissolved after the new delivery model has been implemented.”

Wingate Financial Planning director Alistair Cunningham says: “Advice is highly regulated so for a government body to be masquerading as providing advice, when it reality it provides simplified guidance is at best misleading, and quite probably destructive.”

Under the plans, MAS’s successor will not feature a limited corporate website with minimal efforts made to establish a public brand.

Instead the money guidance body will have an explicit remit to serve as an “invisible commissioner” of guidance.



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There are 8 comments at the moment, we would love to hear your opinion too.

  1. Biggest laugh of the day / week! Well you have to don’t you?

  2. Funny that! I made an official complaint to the Advertising Standards Authority when it was launched stating that it was mis-leading. They wrote back to say that my complaint was unfounded and had been dismissed.

    Perhaps the ASA should also be scrapped as being unfit for purpose.

  3. It should never have been created in the first place, a complete waste of money. But then again it’s easy to be profligate when spending other peoples money!

  4. so we will lose MAS… and replace it with 2 quangos ….you couldnt make it up

  5. Phil – just what I was trying to recall. ASA should apologise….

  6. I can’t joke about all the MAS debating from now on, BOOOO

  7. Phil – I had the same response from the ASS, sorry ASA.

  8. I feel a small (but may be hollow, knowing how much money has been wasted on it) victory…… as an old anarchist I will take it, maybe partake in a glass of scotch and a big cigar at the end of today !

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