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Transact rated top platform by advisers

Transact has been rated top platform by advisers using The Platforum website.

IFAs assessed the platform they use, scoring them out of five in 10 categories.

The categories are support, quality of customer service, ease of doing business, quality of reports, general web usability, usefulness of online tools, choice of funds and tax wrappers, technical support, value of fees charged and general opinion and rating.

This quarter, for the first time, the IFA ratings have been combined with independent rating agency AKG’s financial strength assessments, giving the leaderboard a distinctly different look from the last quarter in 2010, when Nucleus was ranked top.

The latest table is based on the feedback of 850 IFAs and forms part of a quarterly survey of the platform market carried out by The Platforum.

Transact, which passed the £10bn mark of funds on its platform this year, has climbed two places from the final quarter of 2010 while Nucleus fell from first to fourth.

Standard Life rose two places to second and Skandia has gone from eighth to fifth. Novia fell the most places, going from second to seventh.

The Platforum director Holly Mackay says: “A com- bination of financial strength ratings and user feedback has placed Transact, Standard Life and then Elevate at the top of the new Platforum leaderboard.

It won’t be long until this is correlated with assets under management and, we suspect that within a year, these three will be next in the pecking order behind the three behemoths, Skandia, Fidelity and Cofunds.”



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