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Traffic jams great as a source of new ideas

Traffic jams could be good news for IFA businesses, according to a study carried out by Vauxhall.

The research found that 71 per cent of workers, including IFAs, have innovative business ideas while stuck in traffic jams.

The car manufacturer claims that although traffic jams provide good opportunities to think, financial staff prefer the open road, with 57 per cent claiming they felt that driving along country lanes was a prime time for coming up with new ideas. One in 10 said that they were most creative when putting their foot down on an open road.

It appears that the hours before lunch are most productive for finance workers, with 69 per cent saying that they felt most creative or innovative before lunch. It is probably best to steer clear of evening work as, according to 53 per cent of all workers, it is the worst time for creative thoughts.

Organised brainstorms have received the thumbs down from staff, with the survey showing that more relaxed problem sharing with colleagues is felt to be more productive. Best times for achieving a breakthrough was being alone for 76 per cent of workers, walking in a park or the countryside was best for 65 per cent or working out in the gym for 35 per cent.

Marketing director Dean Barrett says: “It is heartening to see that innovative and creative thinking is alive and well – but it is disappointing to see that companies are not encouraging staff to voice new ideas.”

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