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Top award for ScotProv

Scottish Provident won the business-to-business category in the recent

Marketing Society Awards for its lifestyle insurance ad campaign aimed at

independent advisers.

The company&#39s camp-aign featured a young Tony Blair, Jeffrey Archer, David

Bowie and Des Lynam.

The company made a submission to the judging panel based on its life-style

protection products, which offer insurance against death, long-term illness

and unemployment.

ScotProv changed its IFA product focus four years ago in an attempt to

carve out a niche in the protection market.

The panel was made up of Centrica chairman Sir Michael Perry, IBM UK

chairman Carl Symon, Financial Times chairman David Bell and former Deputy

Prime Minister Michael Heseltine.

Entry to the awards is open to firms from across British business. Ninety

companies were shortlisted for the prize.

Scottish Provident head of marketing David Robinson says: “Four years ago,

we were seen by independent financial advisers as yet another medium-sized

life company trying to do everything.

“We realised that future success depended on us being focused so we had to

change many things about the company.”


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