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Tools of the marketing trade

Mailshots are one of the traditional marketing tools and have been with us long enough for evidence of what works to be quantified on a scientific basis.

Henry Stewart Conference Studies is holding a one-day practice briefing on ensuring a more predictable outcome from your direct-mail strategy.

It will be chaired by Bristol & West head of marketing Harry Partington and the there will be a number of industry experts speaking on all aspects of direct-mail campaigns.

The event is at the Berners Hotel, London W1 on September 24 and starts at 9am. Tel 020 7404 3040.

August 22 Certified Financial Planner Preparation Day, London 01923 285 333

August 23

Certified Financial Planner Preparation Day, Manchester

01923 285 333

August 28-31

Four-Day Prep Course,

G10 and G60, Petersfield 01923 285 333

September 6

Sofa Events,

FSA & Update on FSMA,


020 7417 4419

September 12

IFA Care, Regional Workshop (members only), Exeter

01299 406 040

September 13

Kent Prestige Lecture, Great Danes Hotel,


01227 818697

September 13

Coaching for Success, CII Training and Development Forum, CII, London

020 7417 4434

September 13

Limra Events, Worksite Marketing Workshop, London

01923 810 354

September 18

Cardiff Prestige Lecture, Institute of Financial Services,

Marriott Hotel, Cardiff

01227 818697

September 19 PMI Accredited Conference, With-Profits Business and Products, Thistle Kensington Palace, London 01323 430816

September 19 Sofa Events,

Pensions, Manchester

020 7417 4419

September 19

Money Marketing, IFA UK, G-Mex Convention Centre,

Manchester 0870 5100 590

September 19-21 IFP Conference, Warwick University, Warwick

0117 945 8470

September 20 Guernsey Prestige

Lecture, Guernsey,

01227 818697

September 20 (morning only),

PMI Accredited Conference

Practical Actuarial Techniques, Thistle

Kensington Palace, London 01323 430816

September 20-21

The Effects of Mergers & Martini Banking, CACI Financial Services Conference, Oulton

Leeds 020 7605 6124

September 24

Birmingham Prestige Lecture

Hilton Birmingham Metropole

01227 818697

September 24-25

IBC&#39s Ninth Pan-European Conference

Guaranteed & Capital Protected Products

The Dorchester


01932 893854

If you have any events for inclusion in the calendar of events, contact Money Marketing editorial – tel: 020 7943 8040 or send details by post to: The Editor, Money Marketing, 50 Poland Street, London W1F 7AX


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