A leading mortgage provider is calling for IFAs to consider all elements of the mortgage products when advising clients.
The Mortgage Operation sales and marketing director Frank Butler says recommending the lowest payable rate is not always in the best interest of the borrower if IFAs exclude other benefits.
Butler says: "Advisers should not lose sight of the fact that some borrowers are looking for more than just a competitive interest rate. Some want the ability to self-certify income and secure a 100 per cent mortgage. Others want a high value loan or a substantial cashback."