Jones was formerly chief executive of retail banking at NatWest and will take up the post immediately. He is currently co-director of the Centre for the Study of Financial Innovation.
Pensions minister Mike O’Brien says Jones brings with him considerable experience in both retail banking and many other areas of the financial sector.
He says: “Personal accounts will be a first. It will be a high quality, low-charge pension scheme – targeted at low to moderate earners – and will give millions of people access to an employer contribution for the first time.
“But setting up a trust-based occupational pension scheme, with billions of pounds of funds under management, is not a job for Government. That is why we are recruiting leaders with a proven track record in the private sector to make sure we get the design of personal accounts right.”
Jones says his goal is to achieve a system of personal accounts which is simple for both employers and employees.
He says: “We now need to grasp the opportunity to get millions of people saving for the future and to provide a major boost to their incomes in retirement.
“Personal Accounts will go live in 2012 and there is much to be done, building on the excellent work that has characterised the initiative to date, to ensure that the service that emerges is the right one. Having led major new product development and change programmes in the past, I relish the prospect of working with a wide range of stakeholders to bring personal accounts to fruition.”