Tilney & Co is changing its name to reflect its change of focus from stockbroking to fund management.
The firm, which has £4.7bn in funds under management, will now be called Tilney Investment Management. The fund manager is also introducing a new blue and grey logo featuring the new company name.
Chief executive John Mitchell says: "Tilney provides clients with individually tailored investment solutions, supported by an extensive framework of independent research and a management style focusing on minimising risk while maximising returns.
"The new name reflects Tilney's change of focus from stockbroking to fund management and its recent growth, supported by an influx of new accounts.
"Our growth is attributed to a combination of an excellent performance record, a competitive fee structure, the comprehensive and flexible range of services we provide and, most important, the relationship our staff have built with our private and institutional clients."
Tilney claims to be one of the UK's biggest independent fund managers and stockbrokers. It has more than 12,000 private clients and nine regional offices. The company manages £1.2 bn of funds for pensions and charities.