Online bank Intelligent Finance has topped the table of the Press Watch media survey for the third consecutive month.
In March, IF was ranked first out of 651 financial services firms covered by the UK national media. Halifax, IF's parent company, came second, up from third from last month, with Nationwide moving up three places to third.
IF has been praised for its cash Isas and direct access savings account. Isa coverage rose from 8 per cent of total financial coverage in February to 10 per cent in March.
Coverage of life insurance rose in March to 19 per cent but most of it was negative.
Equitable life remained bottom, getting 291 negative mentions during March which can be put down largely to the effect of the Penrose report. Barclays are second from bottom, still reeling from chief executive Matthew Barrett's remarks about credit cards to the Treasury select committee in March.
Hargreaves Lansdown head of research Mark Dampier led the pundit chart ahead of Philippa Gee of Torquil Clark and David Hollingworth of London & Country Mortgages, who topped February's chart.
IF senior communications officer Jennifer Blackwood says: “We are delighted. Three months in a row is a tough position to be in. We put it down to a combination of good products, the ability to deal with different case studies and to make our spokespeople as available as possible.”