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Threadneedle takes its brand to the US

London-based asset manager Threadneedle is to expand its presence into the US market.

Threadneedle will launch in the US through RiverSource Investments, of which it is already an affiliated sub-adviser.

It currently runs four RiverSource mutual funds that will be re-branded Threadneedle, clearly differentiating its products from RiverSource domestic fund offerings.

The four funds are the emerging markets, European equity fund, global equity fund and international opportunity fund.

Two senior product specialists representing the East and West coasts of the US have been hired – David Wonn and Michael Robinson. They will work with head of US distribution William Lowndes, supporting the wholesaling teams that sell to advisers, third party platforms and distributors.

They will also have a long term focus on developing Threadneedle’s institutional business.

Lowndes says: “We are excited to establish the Threadneedle name and brand in the US marketplace as we continue to expand our global presence. US investors seeking superior returns will welcome our active, high alpha generating investment management style.

“As US investors look increasingly to diversify beyond their traditional commitment to US equities, we are looking forward to bringing the outstanding Threadneedle global equities offering to the US retail and institutional markets.”

Threadneedle chief executive officer Crispin Henderson says: “We have ambitious growth plans and believe that a strong, relevant and distinctive brand is a key part of delivering a successful and sustainable operation for the future. We are committed to expanding our range of retail mutual funds and providing greater access to our products for institutional investors to bring the full benefits of our comprehensive investment capabilities to US investors.”

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